Privacy Policy

Informativa completa sul trattamento dei dati personali secondo GDPR. Scopri come proteggiamo la tua privacy, i tuoi diritti e come gestiamo i tuoi dati.

Privacy Policy

Moon Bike S.r.l. respects your privacy and is committed to protecting your personal data in compliance with the GDPR – EU Regulation 2016/679 and current Italian legislation.

Last updated: January 24, 2026

This policy describes how we collect, use, and protect your personal data when you use our website and services.

1. Data Controller

Moon Bike S.r.l.

Registered office: Via Simone Martini, 59 – 80128 Naples (NA)

Operating office: Via Europa, 27 – 80040 Cercola (NA)

Email: info@moonbikesrl.it

Tel: 081 341 6164

2. Types of Data Collected

We collect and process the following categories of personal data:

Data provided directly by you

  • Personal data: name, surname, shipping and billing address
  • Contact data: email, phone
  • Tax data: tax code, VAT number (if requested)
  • Bank data: payment information (managed through secure gateways)
  • Order history: order details, contact information, purchase preferences

Automatically collected data

  • Navigation data: IP address, browser type, pages visited, time spent
  • Technical and profiling cookies: for website functionality and personalized marketing

3. Purpose of Processing and Legal Basis

Purpose Legal Basis Data Processed
Order fulfillment and product delivery Contract performance (art. 6.1.b GDPR) Personal data, address, contact details, order details
Payment processing and invoicing Contract performance + legal obligations (art. 6.1.b and 6.1.c GDPR) Personal data, tax code/VAT number, bank data, amount
Customer assistance and complaint management Contract performance (art. 6.1.b GDPR) Email, phone, order history, communications
Sending newsletters and promotional communications Explicit consent (art. 6.1.a GDPR) Email, name, purchase preferences
Profiling and personalized advertising Explicit consent (art. 6.1.a GDPR) Purchase history, browsing behavior, interests
Fraud prevention and website security Legitimate interest (art. 6.1.f GDPR) IP address, transaction data, suspicious behavior
Fulfilling tax and accounting obligations Legal obligation (art. 6.1.c GDPR) Invoices, tax data, VAT registers

4. Data Retention Periods

Data Type Retention Period Reason
Order and invoicing data 10 years Tax and accounting obligations (DPR 633/72, Civil Code)
Customer account data Until account cancellation Contract performance and legitimate interest
Marketing and newsletter data Until consent withdrawal Consent revocable at any time
Navigation data (server logs) Max 12 months IT security and fraud prevention
Technical cookies Session or max 6 months Essential website functionalities
Profiling cookies Max 12 months Personalized marketing

5. Processing Methods

Your personal data is processed using IT and telecommunication tools, with logic strictly related to the stated purposes and with the adoption of adequate security measures to prevent:

Unauthorized access
Loss or destruction of data
Unlawful use or use not in line with stated purposes

6. Data Communication and Sharing

Your personal data may be communicated to:

Couriers and freight forwarders
BRT, Poste Italiane, DHL (for order delivery)
Payment gateways
Shopify Payments, PayPal, Stripe
IT service providers
Hosting, CRM, email marketing (Klaviyo, Google Analytics)
Accountants and tax consultants
For accounting compliance
Competent authorities
Upon legal request (Agenzia delle Entrate, Guardia di Finanza)

All third-party providers are carefully selected and contractually bound to comply with the GDPR.

7. Data Transfer Outside the EU

Some service providers (e.g. Shopify, Google) may transfer data outside the European Union. In such cases, we ensure that the transfer complies with the GDPR through:

  • Standard contractual clauses approved by the European Commission
  • Adequacy certifications (e.g. Privacy Shield successors)

8. Your Rights

As a data subject, you have the right to:

Access (Art. 15 GDPR)

Obtain confirmation of processing and receive a copy of your data

Rectification (Art. 16 GDPR)

Correct inaccurate or incomplete data

Erasure (Art. 17 GDPR)

Request the erasure of data (“right to be forgotten”)

Restriction (Art. 18 GDPR)

Restrict processing in certain circumstances

Data portability (Art. 20 GDPR)

Receive data in a structured format and transfer it to another controller

Objection (Art. 21 GDPR)

Object to processing for legitimate reasons

Withdrawal of consent

Withdraw consent at any time, without affecting the lawfulness of previous processing

How to exercise your rights:

Email: info@moonbikesrl.it

PEC: moonbike@pec.it

Mail: Moon Bike S.r.l., Via Simone Martini, 59 – 80128 Naples (NA)

We will respond within 30 days of receiving the request.

9. Complaints to the Supervisory Authority

You have the right to lodge a complaint with the Italian Data Protection Authority if you believe that the processing of your data violates the GDPR:

Garante per la Protezione dei Dati Personali

Piazza Venezia, 11 – 00187 Rome

Tel: +39 06 696771

Email: garante@gpdp.it

PEC: protocollo@pec.gpdp.it

Website: www.garanteprivacy.it

10. Cookies and Tracking Technologies

Our site uses:

Technical cookies
Necessary for the functioning of the site. Do not require consent.
Profiling cookies
For personalized marketing. Require explicit consent.

For more details, please consult our Cookie Policy.

You can manage your preferences on the Privacy Settings page.

11. Data Security

Moon Bike adopts adequate technical and organizational measures to protect personal data:

🔒
SSL/TLS Encryption
For data transmissions
🛡
Firewalls
Anti-intrusion systems
👤
Limited access
Authorized personnel only
💾
Regular backups
Disaster recovery
🎓
Training
Staff training on data protection

12. Changes to the Privacy Policy

This policy may be updated periodically to reflect regulatory or operational changes. We encourage you to review it regularly.

Last updated: January 24, 2026

13. Contacts

Email
info@moonbikesrl.it
Phone
081 341 6164
WhatsApp
+39 392 456 1248
Address
Via Europa, 27 – 80040 Cercola (NA)

Moon Bike S.r.l.

Via Europa, 27 – 80040 Cercola (NA)  |  info@moonbikesrl.it  |  Tel: 081 341 6164

Do you need help?

Our team is at your disposal for any questions you may have